Portfolio — Tourism & Destination Marketing

Riverside County Reimagined

A regional tourism campaign repositioning Western Riverside County as a vibrant, accessible Southern California destination for day trips, weekend getaways, and everything in between.

Digital Strategy Campaign Messaging Content Development Social Media Paid Media Analytics

Our
role

We supported this campaign across digital strategy, campaign messaging, website storytelling, social media planning, paid media coordination, and monthly performance reporting. Our work translated a broad regional initiative into clear, engaging visitor-facing content — giving Western Riverside County a cohesive voice and a reason to visit.

Project scope

Tourism campaign strategy

Brand & messaging

Website content

Social media planning

Paid media support

Performance reporting

Destination storytelling

Partner & community promo

The challenge & strategy

The challenge

Western Riverside County holds a wide range of visitor experiences — historic downtowns, cultural landmarks, outdoor recreation, family attractions — but lacked a unified tourism identity. The campaign needed to feel polished and regional, while staying approachable and easy for visitors to navigate.

The strategy

The campaign centered on one idea: Western Riverside County offers the best of Southern California in one accessible destination. Content was organized around the visitor experience — where to eat, stay, and explore — making the region feel discoverable, warm, and full of personality.

Campaign pillars

Food & Drink

Restaurants, breweries, wineries, coffee shops, and farm-to-table experiences across the region.

Arts & Culture

Museums, murals, performances, historic landmarks, and creative communities.

Outdoor Recreation

Hiking, biking, ziplining, lake days, parks, and scenic exploration.

Family Fun

Approachable trip inspiration for families seeking memorable Southern California experiences.

Places to Stay

Hotel, resort, campground, and weekend getaway content to encourage overnight visits.

Featured Cities

Spotlighting the distinct personalities of nine cities across Western Riverside County.

Featured cities

Riverside Norco Corona Eastvale Jurupa Valley Moreno Valley Perris Beaumont Banning

Campaign impact

Paid media performance

4.4M+Ad Impressions

295KAd Clicks

6.58%Click-Through Rate

$0.29Cost Per Click

28,631Key Actions Driven

$2.3M+Potential Economic Value

4:1Return on Ad Spend

431K+Website Sessions

Social media performance

3.27MProfile Impressions

2.69MUsers Reached

7,231Followers Grown

67,603Post Reactions

52,316Post Shares

1M+Reel Plays

Results

Key outcomes

• Launched a dedicated campaign microsite
• Established clearer tourism messaging for the region
• Stronger content organized around visitor interests
• Increased visibility for local cities, hotels & restaurants
• Ongoing paid media & social support for awareness
• Scalable content framework for future promotion

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Destination marketing isn't just about promoting places — it's about helping people imagine themselves there.